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Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking you through The 90% Rule®: a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?" Business success today is about causing a disturbance-disrupting the status quo, discovering different, shifting markets, stimulating…mehr

Produktbeschreibung
Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking you through The 90% Rule®: a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?" Business success today is about causing a disturbance-disrupting the status quo, discovering different, shifting markets, stimulating growth, and delighting customers. Innovation is meant to build, strengthen, and sustain a company's relationship with its customers. Period. From this all things flow?brand, reputation, growth. Cause a disturbance in the way you think about innovation as you open your mind to the possibilities?and simplicity?of being innovative every day.
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Autorenporträt
*Text/Link: Ken Tencer is a branding and innovation thought leader who helps organizations master better futures. He is co-developer of The 90% Rule®, a success-tested innovation process that enables businesses of all sizes to identify new market and strategic opportunities and map out relevant, high-potential growth opportunities.   Ken is a successful entrepreneur and business developer who has built international-scale companies spanning manufacturing, product development, distribution, and professional services. As CEO of Spyder Works, Ken helps companies with both branding and innovation strategy.   Today The 90% Rule book is being avidly read by business leaders in the US, Canada, and Europe. Business journalists with leading publications and networks including The Globe & Mail, The Financial Times, CNBC, and Forbes have recognized the timeliness and power of this important work.   Ken holds a Bachelor of Commerce degree from Carleton University and a Master of Science in international management from Boston University from their campus in Brussels, Belgium. He also received a joint certificate from the Institute of Corporate Directors and the Joseph L. Rotman School of Management, University of Toronto, for the small- and medium-sized enterprises board effectiveness program. He has sat on a number of for-profit and not-for-profit boards and served as a member of the advisory board for Canada’s Centre for Business Innovation.