Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking you through The 90% Rule®: a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?" Business success today is about causing a disturbance-disrupting the status quo, discovering different, shifting markets, stimulating…mehr
Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking you through The 90% Rule®: a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?" Business success today is about causing a disturbance-disrupting the status quo, discovering different, shifting markets, stimulating growth, and delighting customers. Innovation is meant to build, strengthen, and sustain a company's relationship with its customers. Period. From this all things flow?brand, reputation, growth. Cause a disturbance in the way you think about innovation as you open your mind to the possibilities?and simplicity?of being innovative every day.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
*Text/Link: Ken Tencer is a branding and innovation thought leader who helps organizations master better futures. He is co-developer of The 90% Rule®, a success-tested innovation process that enables businesses of all sizes to identify new market and strategic opportunities and map out relevant, high-potential growth opportunities. Ken is a successful entrepreneur and business developer who has built international-scale companies spanning manufacturing, product development, distribution, and professional services. As CEO of Spyder Works, Ken helps companies with both branding and innovation strategy. Today The 90% Rule book is being avidly read by business leaders in the US, Canada, and Europe. Business journalists with leading publications and networks including The Globe & Mail, The Financial Times, CNBC, and Forbes have recognized the timeliness and power of this important work. Ken holds a Bachelor of Commerce degree from Carleton University and a Master of Science in international management from Boston University from their campus in Brussels, Belgium. He also received a joint certificate from the Institute of Corporate Directors and the Joseph L. Rotman School of Management, University of Toronto, for the small- and medium-sized enterprises board effectiveness program. He has sat on a number of for-profit and not-for-profit boards and served as a member of the advisory board for Canada’s Centre for Business Innovation.
Inhaltsangabe
Preface by Rick Spence Part I: Simplifying Innovation Chapter One: Innovation: Ouff! That Sounds Difficult Chapter Two: Simplifying Innovation: Don’t Forget to Change the Oil Chapter Three: Innovation Drives Marketing and Sales Chapter Four: Understanding Innovation: Process, Product and Service Chapter Five: The Innovation Continuum: From Simple to Disruptive PART II: The 90% Rule® and Defining Your Core Business Chapter Six: The 90% Rule® Chapter Seven: Understand Your Core Business: Then Disturb the Status Quo Chapter Eight: Your Core Business Through a Different Lens Chapter Nine: Getting Innovative Thinking on the Front Burner Chapter Ten: Getting Thinking to Work PART III: Working through the 90% Rule Chapter Eleven, Step One: Engaging Emotions, Not Numbers Chapter Twelve, Step Two: Exploring What You Can Be, Not What You Are Chapter Thirteen, Step Three: Building a Relevant Brand Chapter Fourteen, Step Four: Identifying and Ranking Opportunities Chapter Fifteen, Step Five: Building a Plan Chapter Sixteen, Step Six: Speaking To Be Heard Chapter Seventeen, Step Seven: Success Comes from Action: The Never-ending Step PART IV: The Next 10% Chapter Eighteen: The Best of Both Worlds Chapter Nineteen: Making a Decision Chapter Twenty: Growing Your Own Chapter Twenty-One: Unpack Your Bag and Stay Awhile: Applying Innovation to A More Fulfilled You Afterword About the Authors Acknowledgements
Preface by Rick Spence Part I: Simplifying Innovation Chapter One: Innovation: Ouff! That Sounds Difficult Chapter Two: Simplifying Innovation: Don’t Forget to Change the Oil Chapter Three: Innovation Drives Marketing and Sales Chapter Four: Understanding Innovation: Process, Product and Service Chapter Five: The Innovation Continuum: From Simple to Disruptive PART II: The 90% Rule® and Defining Your Core Business Chapter Six: The 90% Rule® Chapter Seven: Understand Your Core Business: Then Disturb the Status Quo Chapter Eight: Your Core Business Through a Different Lens Chapter Nine: Getting Innovative Thinking on the Front Burner Chapter Ten: Getting Thinking to Work PART III: Working through the 90% Rule Chapter Eleven, Step One: Engaging Emotions, Not Numbers Chapter Twelve, Step Two: Exploring What You Can Be, Not What You Are Chapter Thirteen, Step Three: Building a Relevant Brand Chapter Fourteen, Step Four: Identifying and Ranking Opportunities Chapter Fifteen, Step Five: Building a Plan Chapter Sixteen, Step Six: Speaking To Be Heard Chapter Seventeen, Step Seven: Success Comes from Action: The Never-ending Step PART IV: The Next 10% Chapter Eighteen: The Best of Both Worlds Chapter Nineteen: Making a Decision Chapter Twenty: Growing Your Own Chapter Twenty-One: Unpack Your Bag and Stay Awhile: Applying Innovation to A More Fulfilled You Afterword About the Authors Acknowledgements
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