The cause marketing process partners a charitable organization with a business organization and results in benefits for the three key stakeholders: charity, business, and customer. The charity get income it would not normally receive. The business is partnered with a charity and is viewed in a positive light while serving more customers. The customer's cause or charity receives funds that it would not ordinarily get. Cause for Concern describes how this process works.
Both comprehensive and thorough, CAUSE FOR CONCERN offers practical coverage of the entire cause marketing process, including business, strategic, economic, social, and ethical issues.
Counting among his clients 50 of the Fortune 100, Stephen Adler is a widely respected authority in cause marketing who skillfully matches charitable organizations with business enterprises to create mutually beneficial relationships.
Adler's JAMI Charity Brands will sponsor an index researched by Colorado State University and endorsed by the AMA. CAUSE FOR CONCERN provides the strategies to be successfully indexed in this semi-annual metric.
Both comprehensive and thorough, CAUSE FOR CONCERN offers practical coverage of the entire cause marketing process, including business, strategic, economic, social, and ethical issues.
Counting among his clients 50 of the Fortune 100, Stephen Adler is a widely respected authority in cause marketing who skillfully matches charitable organizations with business enterprises to create mutually beneficial relationships.
Adler's JAMI Charity Brands will sponsor an index researched by Colorado State University and endorsed by the AMA. CAUSE FOR CONCERN provides the strategies to be successfully indexed in this semi-annual metric.