Cause Related Marketing in India - Kanta, Kota Neela Mani
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Cause Related Marketing is a voluntary win-win strategy designed by companies towards corporate social responsibility. Cause Related Marketing (CRM) is a combination of Philanthropy and Marketing activities, where a customer is motivated to purchase product through advertisements and marketing promotions and a part of revenue generated is contributed towards a cause. This book gives insights on the various variables that influence the success of Cause Related Marketing campaign. This book explains the views of Indians, hence the corporate's can utilize the information in the book for designing successful Cause Related Marketing Campaign.…mehr

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Produktbeschreibung
Cause Related Marketing is a voluntary win-win strategy designed by companies towards corporate social responsibility. Cause Related Marketing (CRM) is a combination of Philanthropy and Marketing activities, where a customer is motivated to purchase product through advertisements and marketing promotions and a part of revenue generated is contributed towards a cause. This book gives insights on the various variables that influence the success of Cause Related Marketing campaign. This book explains the views of Indians, hence the corporate's can utilize the information in the book for designing successful Cause Related Marketing Campaign.
Autorenporträt
Kota Neela Mani Kanta is awarded PhD in Marketing Management at Sri Venkateshwara University, Tirupathi, Andhra Pradesh. He joined Vikrama Simhapuri University, Nellore in 2013 where he is currently Assistant Professor in Department of Tourism Management. His research interests are in Strategic Marketing and allied subjects.