Eric Harris, Barry Babin
CB6 (with CourseMate Printed Access Card), m. Buch, m. Online-Zugang; .
Student Edition. Incl. Online-Resources. Access Code inside
Eric Harris, Barry Babin
CB6 (with CourseMate Printed Access Card), m. Buch, m. Online-Zugang; .
Student Edition. Incl. Online-Resources. Access Code inside
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- Produkterinnerung
Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, this book offers a solution to accommodate the diverse lifestyles of learners at a value-based price. It includes content that demonstrates how the recession, green marketing, and natural disasters impact contemporary consumer behavior.
Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, this book offers a solution to accommodate the diverse lifestyles of learners at a value-based price. It includes content that demonstrates how the recession, green marketing, and natural disasters impact contemporary consumer behavior.
Produktdetails
- Produktdetails
- Verlag: Cengage Learning EMEA
- 6th Ed.
- Seitenzahl: 370
- Erscheinungstermin: 24. Juli 2014
- Englisch
- Abmessung: 273mm x 215mm x 32mm
- Gewicht: 929g
- ISBN-13: 9781285189475
- ISBN-10: 1285189477
- Artikelnr.: 39401669
- Verlag: Cengage Learning EMEA
- 6th Ed.
- Seitenzahl: 370
- Erscheinungstermin: 24. Juli 2014
- Englisch
- Abmessung: 273mm x 215mm x 32mm
- Gewicht: 929g
- ISBN-13: 9781285189475
- ISBN-10: 1285189477
- Artikelnr.: 39401669
Babin, Barry§Barry J. Babin has authored more than 100 research publications in some of today's most prestigious peer-reviewed research periodicals, such as the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Psychology and Marketing, Journal of the Academy of Marketing Science and the International Journal of Wine Business Research. Dr. Babin is currently Morris Lewis Professor of Marketing and chair of marketing in the Ole Miss Business School. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi, Outstanding Researcher in the COB at Louisiana Tech University, the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research and the Academy of Marketing Science's prestigious Harold W. Berkman Distinguished Service Award. Dr. Babin
is a past president of the Academy of Marketing Science and the Society for Marketing Advances and has been recognized as a distinguished fellow of both organizations. His research focuses on the effect of the service environment in creating value for employees and customers and on the impact of big data on consumer liberty. He offers expertise in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His teaching specialties involve advanced methods of marketing and consumer research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, Mexico, New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United Kingdom.
is a past president of the Academy of Marketing Science and the Society for Marketing Advances and has been recognized as a distinguished fellow of both organizations. His research focuses on the effect of the service environment in creating value for employees and customers and on the impact of big data on consumer liberty. He offers expertise in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His teaching specialties involve advanced methods of marketing and consumer research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, Mexico, New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United Kingdom.
Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Framework. Part II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.
Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Framework. Part II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.