This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
Introduction Part I Chapter 1: Integrated Marketing Communication Chapter 2: Persuasion: Source Effects Chapter 3: Persuasion: Receiver Effects Part II Chapter 4: History of Celebrities and Politics Chapter 5: Election 2016: The Celebrity Election Chapter 6: Celebrities Post-2016: Everyone is "Woke" Epilogue: As 2020 approaches... Appendix A: "It Doesn't Affect My Vote:" A study of third-person effects of celebrity endorsements in the 2004, 2008 and 2012 elections About the Author
Introduction Part I Chapter 1: Integrated Marketing Communication Chapter 2: Persuasion: Source Effects Chapter 3: Persuasion: Receiver Effects Part II Chapter 4: History of Celebrities and Politics Chapter 5: Election 2016: The Celebrity Election Chapter 6: Celebrities Post-2016: Everyone is "Woke" Epilogue: As 2020 approaches... Appendix A: "It Doesn't Affect My Vote:" A study of third-person effects of celebrity endorsements in the 2004, 2008 and 2012 elections About the Author
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
