The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-depth insider study of a consumer's obsession with an actress, the book provides unique insights into the celebrity fan relationship and its meaning for the consumer in everyday life. While this book is primarily located in consumer research, it will…mehr
The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-depth insider study of a consumer's obsession with an actress, the book provides unique insights into the celebrity fan relationship and its meaning for the consumer in everyday life. While this book is primarily located in consumer research, it will appeal to an interdisciplinary audience from marketing, consumer behaviour, film studies, media studies and sociology.
Markus Wohlfeil is a Lecturer in Marketing in the Marketing and Retail Division at the University of Stirling, UK. Previously, he has also been a Lecturer in Marketing at the University College Cork and the University of East Anglia, UK. As a self-confessed film buff and devoted fan, his research interests are in the fields of celebrity fandom, the experiential consumption of films, film marketing and the film industry in general.
Inhaltsangabe
Chapter 1: IN OUR NATURE: THE PHENOMENON OF CELEBRITY FANDOM Chapter 2: THE DANGEROUS LIVES OF FANS: STEREOTYPES & STIGMAS Chapter 3: THE BOOK OF STARS: CONSUMING HUMAN BRANDS Chapter 4: CONFESSIONS OF A JENA MALONE FAN Chapter 5: CATCHING FIRE: THE POLYSEMIC ALLURE OF CELEBRITIES Chapter 6: LOVESONG: LIVING EVERYDAY CELEBRITY FANDOM Chapter 7: SUCKER PUNCH(ED) OR SAVED? CELEBRITY FAN TAKEAWAYS REFERENCES
Chapter 1: IN OUR NATURE: THE PHENOMENON OF CELEBRITY FANDOM Chapter 2: THE DANGEROUS LIVES OF FANS: STEREOTYPES & STIGMAS Chapter 3: THE BOOK OF STARS: CONSUMING HUMAN BRANDS Chapter 4: CONFESSIONS OF A JENA MALONE FAN Chapter 5: CATCHING FIRE: THE POLYSEMIC ALLURE OF CELEBRITIES Chapter 6: LOVESONG: LIVING EVERYDAY CELEBRITY FANDOM Chapter 7: SUCKER PUNCH(ED) OR SAVED? CELEBRITY FAN TAKEAWAYS REFERENCES
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