CEO Branding
Theory and Practice
Herausgeber: Fetscherin, Marc
CEO Branding
Theory and Practice
Herausgeber: Fetscherin, Marc
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The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
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The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 302
- Erscheinungstermin: 24. Juni 2015
- Englisch
- Abmessung: 226mm x 151mm x 22mm
- Gewicht: 497g
- ISBN-13: 9781138013728
- ISBN-10: 1138013722
- Artikelnr.: 42056964
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 302
- Erscheinungstermin: 24. Juni 2015
- Englisch
- Abmessung: 226mm x 151mm x 22mm
- Gewicht: 497g
- ISBN-13: 9781138013728
- ISBN-10: 1138013722
- Artikelnr.: 42056964
Marc Fetscherin is an Associate Professor of International Business and Marketing at Rollins College, USA. Prior to his academic career, he was a consultant at McKinsey & Company and CEO of Bonfort SA, a small Swiss-based luxury goods company. He has published three edited books, multiple book chapters, and numerous journal articles. His most recent book is an edited collection on Consumer Brand Relationships, also published by Routledge. For more information, visit www.fetscherin.com.
Part I CEO Branding Process 1.The power and purpose of a CEO brand 2. CEO
brand development: The role of executive brand motivation 3. CEO branding:
How perception defines reality 4. CEO brand 'disaster avoidance kit' Part
II CEO Reputation and Firm Performance or Reputation 5. The causes and
relations of corporate and CEO reputation 6. How does CEO reputation
matter? - Impact of CEO reputation on corporate reputation 7. CEO RepTrak®:
Assessing the reputations of top corporate executives Part III CEO
Personality and Firm Performance or Reputation 8. Do personal traits
matter? - CEO's and directors' risk taking and environmental firm
performance 9. Competent or ethical? - Impact of CEO characteristics on
corporate reputation 10. CEO championing of pricing and firm performance in
industrial firms 11. Sharing the throne: Co-CEO and Co-Chairman leadership
structure and firm performance Part IV The CEO (Person) and Firm
Performance or Reputation 12. CEO facial appearance and firm performance
13. The emergence of the social CEO 14. CEO turnover and firm performance
15. CEO networks and the M&A market
brand development: The role of executive brand motivation 3. CEO branding:
How perception defines reality 4. CEO brand 'disaster avoidance kit' Part
II CEO Reputation and Firm Performance or Reputation 5. The causes and
relations of corporate and CEO reputation 6. How does CEO reputation
matter? - Impact of CEO reputation on corporate reputation 7. CEO RepTrak®:
Assessing the reputations of top corporate executives Part III CEO
Personality and Firm Performance or Reputation 8. Do personal traits
matter? - CEO's and directors' risk taking and environmental firm
performance 9. Competent or ethical? - Impact of CEO characteristics on
corporate reputation 10. CEO championing of pricing and firm performance in
industrial firms 11. Sharing the throne: Co-CEO and Co-Chairman leadership
structure and firm performance Part IV The CEO (Person) and Firm
Performance or Reputation 12. CEO facial appearance and firm performance
13. The emergence of the social CEO 14. CEO turnover and firm performance
15. CEO networks and the M&A market
Part I CEO Branding Process 1.The power and purpose of a CEO brand 2. CEO
brand development: The role of executive brand motivation 3. CEO branding:
How perception defines reality 4. CEO brand 'disaster avoidance kit' Part
II CEO Reputation and Firm Performance or Reputation 5. The causes and
relations of corporate and CEO reputation 6. How does CEO reputation
matter? - Impact of CEO reputation on corporate reputation 7. CEO RepTrak®:
Assessing the reputations of top corporate executives Part III CEO
Personality and Firm Performance or Reputation 8. Do personal traits
matter? - CEO's and directors' risk taking and environmental firm
performance 9. Competent or ethical? - Impact of CEO characteristics on
corporate reputation 10. CEO championing of pricing and firm performance in
industrial firms 11. Sharing the throne: Co-CEO and Co-Chairman leadership
structure and firm performance Part IV The CEO (Person) and Firm
Performance or Reputation 12. CEO facial appearance and firm performance
13. The emergence of the social CEO 14. CEO turnover and firm performance
15. CEO networks and the M&A market
brand development: The role of executive brand motivation 3. CEO branding:
How perception defines reality 4. CEO brand 'disaster avoidance kit' Part
II CEO Reputation and Firm Performance or Reputation 5. The causes and
relations of corporate and CEO reputation 6. How does CEO reputation
matter? - Impact of CEO reputation on corporate reputation 7. CEO RepTrak®:
Assessing the reputations of top corporate executives Part III CEO
Personality and Firm Performance or Reputation 8. Do personal traits
matter? - CEO's and directors' risk taking and environmental firm
performance 9. Competent or ethical? - Impact of CEO characteristics on
corporate reputation 10. CEO championing of pricing and firm performance in
industrial firms 11. Sharing the throne: Co-CEO and Co-Chairman leadership
structure and firm performance Part IV The CEO (Person) and Firm
Performance or Reputation 12. CEO facial appearance and firm performance
13. The emergence of the social CEO 14. CEO turnover and firm performance
15. CEO networks and the M&A market