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Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.

Produktbeschreibung
Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.
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Autorenporträt
Eric Kwame Adae is Assistant Professor of Public Relations at Drake University School of Journalism and Mass Communication, USA. He was a communications consultant for over 15 years in Ghana. He is an accredited member of the Institute of Public Relations (Ghana), an associate member of the Chartered Institute of Marketing (Ghana) and the Advertising Association of Ghana (AAG).