Champagne Industry: Challenges and Perspectives - Macchia, Guillaume
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Champagne, a universal drink, represents celebration, prestige and splendor. We asked ourselves the question of the origin of this symbol of the "drink of kings" and how through time the technicality of this wine has allowed it to be what it is today: the symbol of celebration par excellence. We therefore researched its history, its technicality and the different communication techniques that have allowed the champagne houses to maintain their prestige.

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Produktbeschreibung
Champagne, a universal drink, represents celebration, prestige and splendor. We asked ourselves the question of the origin of this symbol of the "drink of kings" and how through time the technicality of this wine has allowed it to be what it is today: the symbol of celebration par excellence. We therefore researched its history, its technicality and the different communication techniques that have allowed the champagne houses to maintain their prestige.
Autorenporträt
Graduado del Master ESC en Euromed Management/Kedge BS, atraído por el negocio de la comunicación y los eventos. Realización de acciones de marketing operativas y estratégicas (mailings, invitaciones, búsqueda de archivos de prospección, integración en herramientas internas, seguimiento de acciones y estadísticas...).