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Change Management for Marketers will help people navigate the process of change management for marketing transformations. This book is for client-side marketers who need change management for marketing transformations.

Produktbeschreibung
Change Management for Marketers will help people navigate the process of change management for marketing transformations. This book is for client-side marketers who need change management for marketing transformations.
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Autorenporträt
Dina Shapiro is a Change Management and Marketing speaker, trainer, and consultant. A former marketing and advertising executive, she founded Yorkville Consulting, a woman-owned business that has won over 35 industry awards. Dina has worked with over 200 clients, mostly Fortune 500 companies, to help them with change management and marketing consulting and training. She holds a master's degree from Boston University Questrom School of Business and a bachelor's degree from George Washington University. Dina lives in her beloved hometown, New York City.