Change Management in Transition Economies
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This book investigates the concepts and instruments for managing change in companies striving towards a market orientation in transition economies. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transition countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships. Although the case study is largely based on Poland, the book also contains research on the economic, political and social context of doing business in Central and Eastern Europe.…mehr

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Produktbeschreibung
This book investigates the concepts and instruments for managing change in companies striving towards a market orientation in transition economies. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transition countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships. Although the case study is largely based on Poland, the book also contains research on the economic, political and social context of doing business in Central and Eastern Europe.
Autorenporträt
WERNER AUER-RIZZI Institute of International Management Studies JOSEF C. BRADA Professor of Economics, Arizona State University ANDRZEJ BYRT Deputy Foreign Minister, Poland TOMASZ DOMANSKI Associate Professor of Marketing, University of Lodz HARTMUT H. HOLZMÜLLER Chair of Marketing, Dortmund University CAMILLA JENSEN Assistant Professor, Copenhagen Business School JAN JEZAK Professor of Strategic Management, University of Lodz REINHARD KLEIN Member of the Board of Directors, TWG KRZYSZTOF KONECKI Associate Professor of Sociology, University of Lodz WITOLD MALACHOWSKI Board of Management, Volkswagen, Poland RODERICK MARTIN Director of the School of Management, University of Southampton KLAUS MEYER Research Professor, Copenhagen Business School JUTTA MÜSCHEN Assistant Professor in Marketing, Julius-Maxilmilians University of Würzburg KRZYSZTOF OBLOJ Professor of Strategic Management, University of Warsaw THOMAS OTTE Lecturer in Management, University Viadrina, Frankfurt Oder GERHARD REBER Founder of the Organizational Behaviour Institute, Johannes Kepler University, Linz STEFAN SCHMID Professor of International Management, EAP, Berlin ARNOLD SCHUH Assistant Professor, Department of Marketing, WU-Wien