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Ecology is the environment in which medium is used. The word ecology means the study of relationship between living organisms and their physical environment. It is the study of environments, their structure, context and impact on people. Media ecology is the study of human environments. It looks at how media of communication effect human perception, understanding, feeling and values. With the evolution of technology media has transformed from being linear to non-linear and in social media ecology, Journalism is flourishing on participation and connections rather than a top-down approach. Digital intervention in media is reshaping the work of newspaper journalists both as a source of news as well as medium of distribution.