Lucas Simons

Changing the Food Game

Market Transformation Strategies for Sustainable Agriculture

• Broschiertes Buch

Produktbeschreibung

Changing the Food Game shows how our unsustainable food production system cannot support our population growth and argues it can only be solved by effective market transformation to achieve sustainable agriculture and food production. Provocative and eye-opening, it presents a game-changing solution to revolutionise the industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 268
• Erscheinungstermin: 9. November 2014
• Englisch
• Abmessung: 233mm x 156mm x 17mm
• Gewicht: 421g
• ISBN-13: 9781783532308
• ISBN-10: 1783532300
• Artikelnr.: 41217526

Autorenporträt

Lucas Simons

Inhaltsangabe

Preface
Acknowledgements
How to read this book
Part 1: What is the problem?
1. Guatemala, where it all began
2. What you eat impacts the world
3. Reading and understanding behavior in systems
4. Why do agricultural markets fail?
Part 2: What is the solution?
5. Phases of market transformation
6. How does market transformation start?
7. The first mover and competition phase
8. The critical mass and institutionalization phase
9. The level playing field phase
10. Key questions about market transformation
11. Ten examples of inspirational change-makers
Appendix 1: Sector fact sheets of coffee, cocoa, and palm oil
Appendix 2: Sources