Andere Kunden interessierten sich auch für
![CIM Coursebook]( "CIM Coursebook")
CIM Coursebook83,99 €![Effects of consumer brand preference on marketing mix]( "Effects of consumer brand preference on marketing mix")
Effects of consumer brand preference on marketing mix26,99 €![Study of the Effectiveness of Online Marketing on Integrated Marketing]( "Study of the Effectiveness of Online Marketing on Integrated Marketing")
Study of the Effectiveness of Online Marketing on Integrated Marketing36,99 €![Yes! I can Sell]( "Yes! I can Sell")
Yes! I can Sell46,99 €![INTEGRATED MARKETING COMMUNICATIONS (IMC)]( "INTEGRATED MARKETING COMMUNICATIONS (IMC)")
INTEGRATED MARKETING COMMUNICATIONS (IMC)59,99 €![An assessment of the use of warehousing space to support the IDZ''s]( "An assessment of the use of warehousing space to support the IDZ''s")
An assessment of the use of warehousing space to support the IDZ''s44,99 €![A SPECIAL STUDY ON CUSTOMER SATISFACTION]( "A SPECIAL STUDY ON CUSTOMER SATISFACTION")
A SPECIAL STUDY ON CUSTOMER SATISFACTION29,99 €
The book has focused on management functional concepts particularly Production and Marketing functions. It has explored concepts on optimum utilization of resources in production, channel distribution and the effectiveness of the study unit. The study has analyzed the Product Mix for knowing production functions of the firm. It has also analyzed the channel distribution strategies which was practiced by the firm for knowing the effectiveness of the channels. The firm has earned more profit and get services through Indirect channel than Direct channel. Thus the study has concluded that the Indirect channel was more effective than the Direct channel.