Channels of Distribution - Hunt, Shelby D.; Publishers, Vibrant
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"Channels of Distribution" by Shelby D. Hunt offers a comprehensive exploration of the intricate systems and strategies involved in delivering goods and services from producers to consumers. Hunt, a distinguished authority in marketing theory, sheds light on the complexities of distribution channels and their critical role in a business's success. This book delves into the key principles of channel management, examining the challenges companies face in designing, maintaining, and optimizing channels to meet market demands and sustain competitive advantage. Through detailed analysis and case…mehr

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Produktbeschreibung
"Channels of Distribution" by Shelby D. Hunt offers a comprehensive exploration of the intricate systems and strategies involved in delivering goods and services from producers to consumers. Hunt, a distinguished authority in marketing theory, sheds light on the complexities of distribution channels and their critical role in a business's success. This book delves into the key principles of channel management, examining the challenges companies face in designing, maintaining, and optimizing channels to meet market demands and sustain competitive advantage. Through detailed analysis and case studies, Hunt discusses the strategic relationships among manufacturers, wholesalers, retailers, and consumers and presents effective methods for channel coordination, partnership building, and conflict resolution. Ideal for students, educators, and professionals in marketing, "Channels of Distribution" equips readers with essential knowledge for navigating and leveraging distribution networks in today's dynamic market landscape.
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Autorenporträt
SHELBY D. HUNT Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985-87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the "best article on marketing theory." His 1994 Journal of Marketing article "Commitment and Trust," with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards.