Kevin Murray

Charismatic Leadership

The Skills You Can Learn to Motivate High Performance in Others

• Broschiertes Buch

Produktbeschreibung

Develop the key skills that will make you a charismatic leader and more easily win over customers, peers and colleagues and create a culture where everyone succeeds.

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Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 12240
• Seitenzahl: 264
• Erscheinungstermin: 25. Februar 2020
• Englisch
• Abmessung: 233mm x 154mm x 20mm
• Gewicht: 410g
• ISBN-13: 9781789660975
• ISBN-10: 1789660971
• Artikelnr.: 56723559

Autorenporträt

Kevin Murray is a business author and speaker with more than 45 years of leadership experience, based in the UK. He ran the UK's biggest PR and communications group for 20 years, from where he also personally advised dozens of CEO's from major global and national companies. Previously, he had been director of communications for British Airways, The Atomic Energy Authority and Bayer, the chemicals company. Kevin Murray is a Fellow of the Chartered Institute of Public Relations and a Companion of the Chartered Management Institute. His four business books are all published by Kogan Page: The Language of Leaders; Communicate to Inspire; People with Purpose; Charismatic Leadership.

Inhaltsangabe

• Section - ONE: An introduction to charismatic leadership;
• • Chapter - 01: Why you need charisma... and what this book will teach you;
  • Chapter - 02: The five traits of charismatic leaders;
• Section - TWO: Authenticity;
• • Chapter - 03: How to be a great manager... by managing who you are being;
  • Chapter - 04: Authenticity skill 1 - Practise honesty and integrity;
  • Chapter - 05: Authenticity skill 2 - Have and live a personal mission;
  • Chapter - 06: Authenticity skill 3 - Be more visible, and be visibly committed;
  • Chapter - 07: Authenticity skill 4 - Be more self-aware;
  • Chapter - 08: Authenticity skill 5 - Exercise your humility;
• Section - THREE: Personal power;
• • Chapter - 09: How to have a more powerful presence;
  • Chapter - 10: Powerful skill 1 - Display a leadership mindset;
  • Chapter - 11: Powerful skill 2 - Be positive and optimistic;
  • Chapter - 12: Powerful skill 3 - Be energetic and passionate;
  • Chapter - 13: Powerful skill 4 - Be assertive;
  • Chapter - 14: Powerful skill 5 - Look and sound the part;
• Section - FOUR: Warmth;
• • Chapter - 15: How you make people feel determines how they perform;
  • Chapter - 16: Warmth skill 1 - Be more engaging;
  • Chapter - 17: Warmth skill 2 - Be a better, more attentive and empathetic listener;
  • Chapter - 18: Warmth skill 3 - Be more respectful;
  • Chapter - 19: Warmth skill 4 - Be more appreciative;
  • Chapter - 20: Warmth skill 5 - Be more inclusive;
• Section - FIVE: Drive;
• • Chapter - 21: How a cause can power your charisma;
  • Chapter - 22: Drive skill 1 - Develop and articulate a compelling cause;
  • Chapter - 23: Drive skill 2 - Bring customers into every team meeting and decision;
  • Chapter - 24: Drive skill 3 - Align everyone's goals to a common vision;
  • Chapter - 25: Drive skill 4 - Deliver autonomy through a freedom framework;
  • Chapter - 26: Drive skill 5 - Develop a culture of continuous improvement;
• Section - SIX: Persuasiveness;
• • Chapter - 27: How charismatic leaders connect and persuade;
  • Chapter - 28: Persuasiveness skill 1 - Understand and connect with audiences better;
  • Chapter - 29: Persuasiveness skill 2 - Have courageous conversations that enable change;
  • Chapter - 30: Persuasiveness skill 3 - Take a stand with a powerful point of view;
  • Chapter - 31: Persuasiveness skill 4 - Tell stories that change everything;
  • Chapter - 32: Persuasiveness skill 5 - Be a good speaker on stage;
• Section - SEVEN: Understanding and measuring charisma;
• • Chapter - 33: The chemistry of charisma;
  • Chapter - 34: Why charisma is essential in a digital world;
  • Chapter - 35: The dark side of charisma;
  • Chapter - 36: What's the shape of your charisma?;
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Rezensionen

"Based on decades of experience as a leader and researching leadership, Kevin Murray has written a powerful book packed with pointers on how each of us can improve our leadership effectiveness through becoming more charismatic in our own, personal way. Charismatic Leadership is a treasure trove of tips, written in a punchy, easy-to-absorb style, that allows the reader to take stock, reflect and experiment with the insights Kevin Murray shares. A book to enjoy!" Fields Wicker-Miurin OBE, Co-Founder and Partner, Leaders' Quest