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It is inferred that the economic benefits of coffee and cocoa in favor of the producer are not competitive as alternative coca substitute crops considering the limited balances that are obtained by the producers, this reality shows having evaluated only one harvest/ha. per year in coca, coffee and cocoa crops (coca offers higher income for the families because it reports four harvests in the year). In addition, it is theorized that coffee and cocoa crops as alternative substitute crops for coca without a post-harvest agro-industrial process are not an economically and financially reasonable good practice to promote agricultural alternatives to substitute coca leaf cultivation, which is a kind of constant production. Finally, we conclude by affirming that these results show the indifference of the farmer to eradicate coca cultivation since he has an open window for the sale of coca leaf mainly to drug traffickers, not only because they are the ones who demand this product the most, but also because they are the ones who pay the best, without caring too much about the quality of the product.