Chief Marketing Officers at Work - Steimle, Josh
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Read in-depth, candid interviews with 30 individuals holding top marketing roles within their organizations. Interviewees include chief marketing officers (CMOs) from established organizations such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School to those from hot startups such as Matt Price of Zendesk and Seth Farbman of Spotify. As more CMOs ascend the ladder to CEO, the varied career stories these 30 CMOs tell constitute a veritable treasure map for marketers seeking to boost growth and enhance the brands of their organizations and themselves. More…mehr

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Produktbeschreibung
Read in-depth, candid interviews with 30 individuals holding top marketing roles within their organizations. Interviewees include chief marketing officers (CMOs) from established organizations such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School to those from hot startups such as Matt Price of Zendesk and Seth Farbman of Spotify. As more CMOs ascend the ladder to CEO, the varied career stories these 30 CMOs tell constitute a veritable treasure map for marketers seeking to boost growth and enhance the brands of their organizations and themselves. More broadly, these no-holds-barred interviews will entertain and enlighten all those who interface and collaborate with marketing departments, including other C-level executives, managers, and personnel across the organizational gamut. Trends in digital marketing, analytics, and marketing automation have pushed marketing to the forefront of many organizations and increased overlap with other business functions that were previously viewed as separate and distinct from marketing. Today, marketing directly influences sales, HR and recruiting, and technology, requiring individuals in these roles to understand better how marketing works and how it can help them achieve their objectives. These realities of marketing are clearly described in this book as interviewees discuss breaking down silos, working with other departments, and following the data. As the founder of an international marketing agency and contributor to business publications such as Forbes, Mashable, and TechCrunch, author Josh Steimle has succeeded in extracting biographical anecdotes, professional insights, and career advice from each of the individuals profiled in this book. "
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Autorenporträt
Josh Steimle is founder and CEO of MWI, an international digital marketing agency that provides SEO, content marketing, conversion rate optimization, web design and development, social media management, online public relations services, and marketing automation to large enterprises such as Sony, LG, and Symantec as well as SMEs and startups, working in tandem with clients' marketing directors and marketing departments. He is the co-director of the Hong Kong chapter of Startup Grind and an instructor of digital marketing courses at the Hong Kong campus of General Assembly. Steimle is a contributing writer on online marketing, startups, and East Asian entrepreneurship for Forbes, Entrepreneur, Fast Company, and VentureBeat. He is a TEDx speaker and appears frequently as an expert commentator on national and international TV and radio. He took his MS in Information Systems Management from Brigham Young University.