Chilies and Chances - Wu, Hua
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Chilies and Chances: Lao Gan Ma and Her Spicy Empire invites you into the fascinating world of Tao Huabi, the visionary entrepreneur behind China's iconic chili sauce brand, Lao Gan Ma. In a richly detailed narrative spanning twelve chapters, this authoritative account delves into the untold story of Tao Huabi's journey from a modest beginning to the helm of a chili sauce empire. From the origins of the name Lao Gan Ma to the daring entry into the chili oil industry, the book chronicles the triumphs and challenges of turning Lao Gan Ma into a global sensation, unlocking the secrets behind its…mehr

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Produktbeschreibung
Chilies and Chances: Lao Gan Ma and Her Spicy Empire invites you into the fascinating world of Tao Huabi, the visionary entrepreneur behind China's iconic chili sauce brand, Lao Gan Ma. In a richly detailed narrative spanning twelve chapters, this authoritative account delves into the untold story of Tao Huabi's journey from a modest beginning to the helm of a chili sauce empire. From the origins of the name Lao Gan Ma to the daring entry into the chili oil industry, the book chronicles the triumphs and challenges of turning Lao Gan Ma into a global sensation, unlocking the secrets behind its unprecedented success. Witness the evolution from a street-side stall to a privately-owned enterprise with a staggering revenue exceeding 20 billion yuan, transforming from a traditional " small workshop" into a globally acclaimed spice empire. Tao Huabi's legendary odyssey and the metamorphosis of Lao Gan Ma weave a tapestry of China's private enterprise, encapsulating over three decades of growth, resilience, and grandeur.
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Autorenporträt
Wu Hua, a seasoned media professional, scriptwriter, and author, has dedicated his career to in-depth reporting and storytelling. With a rich background as a chief journalist, magazine editor-in-chief, and deputy editor, Wu Hua has left an indelible mark on journalism. His notable works in in-depth reporting include " The Price of Slaughter," " In Search of the Tiger," and " Lama's Wealth Creation Chronicle," earning him multiple accolades such as the Guizhou Provincial Journalism Award and the prestigious first prize in the national metropolitan daily Evening News Good News Awards.