Joanna Hutchins

Chinafy

Why China Is Leading the West in Innovation and How the Rest of the World Can Catch Up

• Gebundenes Buch

Produktbeschreibung

Is it time to copy China? Why China is leading the West in innovation and how the rest of the world can catch up

Produktdetails

• Verlag: Marshall Cavendish International (Asia) Pte Ltd
• Seitenzahl: 288
• Erscheinungstermin: 23. Januar 2024
• Englisch
• Abmessung: 221mm x 163mm x 36mm
• Gewicht: 484g
• ISBN-13: 9789815044508
• ISBN-10: 9815044508
• Artikelnr.: 68208849

Autorenporträt

Award-winning CEO Joanna Hutchins has spent the last 15 years empowering global consumer brands and Fortune 500 companies to innovate and expand their strategies for the Asia-Pacific market. Her career in brands and marketing has been vast, beginning in New York City where she won multiple Effie Awards from the American Marketing Association (AMA) for her cutting-edge campaigns. She moved to Bangkok, Singapore, and finally Shanghai, where she has lived since 2010. Joanna continues to help major global brands create more compelling identities to stay relevant in the ever-evolving Asia context.