China's Emerging Grape Wine Industry - Li, Yuanbo
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China has a long history of grape cultivating and wine making, which can be tracked back to thousand years ago. Nowadays, after a rapid economic growth of more than thirty years, China has become one of the world's largest wine-consuming markets with great growth potential. At the same time, we cannot ignore the fact that China is an important wine producer as well. In recent years, both the vineyard area and wine production have increased dramatically in China. Meanwhile the international wine market is vigorously competitive. Hence, there is a need to consider the potential of China's…mehr

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Produktbeschreibung
China has a long history of grape cultivating and wine making, which can be tracked back to thousand years ago. Nowadays, after a rapid economic growth of more than thirty years, China has become one of the world's largest wine-consuming markets with great growth potential. At the same time, we cannot ignore the fact that China is an important wine producer as well. In recent years, both the vineyard area and wine production have increased dramatically in China. Meanwhile the international wine market is vigorously competitive. Hence, there is a need to consider the potential of China's domestic wine production to satisfy domestic demand and even its competitiveness in the international market. This book, therefore, provides analysis of the development and perspectives of the wine industry in China and intends to determine the commercial competitiveness of Chinese wine production in a global context. Also, this book offers analysis of the regional perspectives and competitivenessof China' wine regions and the factors which contribute to its determination.
Autorenporträt
Yuanbo Li is a Ph.D. of Agricultural Economics and Management and earned a Master degree at the Universidad Politécnica de Madrid, Spain. He got a bachelor degree of Biology and a dual degree of Business Administration at China Agricultural University, China. Besides Chinese, he is fluent in English, Spanish, Portuguese and can speak some Italian.