China's Media Go Global

Herausgeber: Thussu, Daya Kishan; Shi, Anbin; De Burgh, Hugo

• Broschiertes Buch

Produktbeschreibung

As part of its 'going out' strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China's Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media's globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China's public diplomacy and the discussion around the growth of China's state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China's Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 340
• Erscheinungstermin: 27. November 2017
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 518g
• ISBN-13: 9781138665859
• ISBN-10: 1138665851
• Artikelnr.: 49154888

Autorenporträt

Daya Kishan Thussu is Professor of International Communication at the University of Westminster, UK. Hugo de Burgh is Professor and Director of the China Media Centre, University of Westminster, UK. Anbin Shi is Professor and Director of the Israel Epstein Center for Global Media and Communication at Tsinghua University, Beijing, China.

Inhaltsangabe

Introduction by Daya Kishan Thussu, Hugo de Burgh and Shi Anbin
PART I CONCEPTUALISING THE RISE OF CHINA'S MEDIA 1. The globalization of
Chinese media: the global context by Daya Kishan Thussu 2. China's role in
remapping global communication by Anbin Shi 3. Domestic context of Chinese
media's globalization by Hugo de Burgh 4. From the outside in: CCTV going
global in a new world communication order by Zhengrong Hu, Deqiang Ji and
Yukun Gong 5. Soft Power and the strategic context for China's 'media going
global' policy by Suzanne Xiao Yang
PART II CHINESE MEDIA ABROAD 6. Tiangao or tianxia - the ambiguities of
CCTV's English-language news for Africa by Vivien Marsh 7. China Daily -
Beijing's global voice? by Falk Hartig 8. The 'going out' of China Radio
International by Kuo Huang 9. Internationalization of China's new
documentary by Guoqiang Yun and Jing Wu 10. China's media going global:
newspapers and magazines by Miao Mi
PART III DISCOURSES OF SINO-GLOBALIZATION 11. The effectiveness of Chinese
Cultural Centres in China's public diplomacy by Xiaoling Zhang and Zhenzhi
Guo 12. Foreign correspondents in China: Partner or liability in China's
public diplomacy by Wanning Sun 13. China in Africa: Refiguring
centre-periphery media dynamics by Yu Xiang 14. The rise of China's
financial media: Globalizing economy vs. globalizing economic discourse by
Jingwei Piao 15. The three patterns of Chinese International Communication
by Qing'an Zhou and Yanni Wu
PART IV MEDIA WITH CHINESE CHARACTERISTICS 16. Advertising in China: Global
implications and impacts by Shanshan Lou and Hong Cheng 17. Social media
and global conversation by David Feng 18.Transforming entertainment
television through transnational formats by Hong Li and Rong Zeng 19.
Yunnan media rhetoric on the 'Gateway' to Southeast Asia by Jiao Yang and
Mei Wu