China's Outbound Tourism - Arlt, Wolfgang
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The growing importance of tourists from China is however not just a question of quantity: the text explains the features which distinguish their travel motivations and behaviours from 'western' and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists. Arlt's groundbreaking and valuable book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.
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Produktbeschreibung
The growing importance of tourists from China is however not just a question of quantity: the text explains the features which distinguish their travel motivations and behaviours from 'western' and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists. Arlt's groundbreaking and valuable book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.
The book analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of the travellers. Experts on key destinations offer their first hand experiences of Chinese outbound tourism.
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Autorenporträt
Wolfgang Arlt