The book analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of the travellers. Experts on key destinations offer their first hand experiences of Chinese outbound tourism.
The book analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of the travellers. Experts on key destinations offer their first hand experiences of Chinese outbound tourism.
Introduction 1. Framework of China's Outbound Tourism 2. Economic and Social Development of the People's Republic of China 3. Government Policies and Development of Demand in Chinese Tourism 4. Facts and Figures of China's Outbound Tourism 5. Behaviour and Characteristics of Chinese Travellers 6. Destinations of China's Outbound Tourism 7. Consequences for the Product Innovation and Marketing of Destinations for the Chinese Market 8. Consequences for Tourism Sciences 9. Outlook: The Future of China's Outbound Tourism
Introduction 1. Framework of China's Outbound Tourism 2. Economic and Social Development of the People's Republic of China 3. Government Policies and Development of Demand in Chinese Tourism 4. Facts and Figures of China's Outbound Tourism 5. Behaviour and Characteristics of Chinese Travellers 6. Destinations of China's Outbound Tourism 7. Consequences for the Product Innovation and Marketing of Destinations for the Chinese Market 8. Consequences for Tourism Sciences 9. Outlook: The Future of China's Outbound Tourism
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