Chinefarge: A Sino-Western Joint Venture - Deissler, Gebhard
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Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, , course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share…mehr

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Produktbeschreibung
Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, , course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.
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Autorenporträt
ENJOYING A QUATRICULTURAL EDUCATIONAL BACKGROUND: D - GB - F - E ... A thoroughly multicultural educational background based on leading international centers of learning and research in PARIS - MADRID - LONDON - CAMBRIDGE. Notably the Sorbonne (UNIV. PARIS I - PANTHÉON and UNIV. PARIS IV) and Cambridge University - among the oldest and most prestigious universities in the world. Academic and private sector experience. Language and culture teaching & research. Innovation of the intercultural management paradigm. Bildung in historischen europäischen Hauptstädten mit ältesten und renommiertesten Universitäten der Welt, PARIS I - PANTHÉON und PARIS IV - Sorbonne u. Cambridge; interkontinentale Erfahrung, interkulturelle Management u. Sprachen-Lehre u. Forschung DIPLOME/GRADUIERUNGEN 1. Diplom des Wirtschaftsübersetzers, Chambre de commerce et d'industrie de Paris 2. Spanisch-Sprachzertifikat der Universidad Complutense de Madrid - UCM - und COU am I.E.S. Cardenal Cisner