Hong Liu

Chinese Business

Landscapes and Strategies

• Broschiertes Buch

Produktbeschreibung

Authored by an academic expert on China, this new edition of Chinese Business moves beyond the traditional narrative to provide a thorough and accessible introduction to Chinese business. Simplistic and stereotyping accounts of cultural differences are rejected in favour of a text that includes Chinese traditions, culture and philosophy. Retaining the broad-ranging, informative style of the first edition, this text has been updated to include discussion of new topics such as internet business and innovation strategies.

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Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 348
• Erscheinungstermin: 21. Juni 2017
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 529g
• ISBN-13: 9781138918252
• ISBN-10: 1138918253
• Artikelnr.: 47841646

Autorenporträt

Hong Liu is Founding Director of the China Business Centre at Manchester Business School, University of Manchester, UK.

Inhaltsangabe

1.The nature of Chinese business
2. History matters in Chinese business
3. Chinese philosophical systems and business implications
4. Ancient military classics and business implications
5. Strategy and marketing in China
6. Chinese innovation
7. Chinese Internet-based business
8. The war for talent
Epilogue