Chinese-German M&A - Fehring, Daniela;Zhang, Sandy
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In the last three years, Chinese companies have bought many German brand names and niche leaders. The intensity of this business is clouding the difficulties, most of the mergers encounter latest in the phase of the post merger integration (PMI). The error rate of the Chinese business people is high because Germany has very different market rules as well as a differing business and organisation culture, which is almost unknown in China.Instead of blindly exposing yourself to the German factors, an intensive preparation helps you to minimize the risks. The authors describe the "hard facts" of…mehr

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Produktbeschreibung
In the last three years, Chinese companies have bought many German brand names and niche leaders. The intensity of this business is clouding the difficulties, most of the mergers encounter latest in the phase of the post merger integration (PMI). The error rate of the Chinese business people is high because Germany has very different market rules as well as a differing business and organisation culture, which is almost unknown in China.Instead of blindly exposing yourself to the German factors, an intensive preparation helps you to minimize the risks. The authors describe the "hard facts" of the German market as well as the chances and risks involved in each phase of an M&A to enable you to successfully integrate the German company into your business.
Autorenporträt
Die Sinologin Daniela Fehring arbeitet als Beraterin, Moderatorin und Mediatorin in Asien und Europa.