Chinese Outbound Tourist Behaviour

An International Perspective
Herausgeber: Kozak, Metin; Wen, Jun

• Broschiertes Buch

Produktbeschreibung

Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China's tourism market, explores Chinese tourists' behaviour, and considers how the country's tourism landscape will expand in the future.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 282
• Erscheinungstermin: 27. Mai 2024
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 433g
• ISBN-13: 9780367639204
• ISBN-10: 0367639203
• Artikelnr.: 70356079

Autorenporträt

Jun Wen is a lecturer in Tourism and Service Marketing at the School of Business and Law, Edith Cowan University (ECU), Australia. Jun is an award-winning early career researcher. He was named among the Top 40 of Australia's early achievers (Rising Stars) in 2020 and 2021. Metin Kozak holds Ph.D. degree from Sheffield Hallam University, UK. He is elected as the Fellow of the International Academy for the Study of Tourism , and Tourist Research Centre. His research interests entail marketing and consumer behavior. His current affiliation is with Kadir Has University, Turkey and he is the co-editor of the journal Anatolia.

Inhaltsangabe

1.Chinese outbound tourist behaviour: An introduction. 2.History,
development and politics of China's outbound tourism. 3.From then to now: A
brief history of China's outbound tourism market. 4.Development of China's
outbound tourism market: A brief history from then to now. 5.Development of
China's outbound tourism: New trends and travel patterns. 6.China's
long-haul travel experiences: The development of Chinese tourism in
Itality. 7.Experience economy in wellness tourism to attract Chinese
outbound tourists. 8.Challenges of targeting the Chinese outbound market: A
case study of Fiji. 9.Identifying the key factors influencing service
quality among Chinese GTPs in New Zealand. 10.Chinese tourists' behavior on
package tours in Turkey. 11.Destination food image: A systematic literature
review to assess future perspectives. 12.Local perceptions and behavior of
Chinese tourists at the tulip field in the Netherlands. 13.The future of
Chinese outbound tourism: An Australian perspective. 14.The shopping
behaviour of Chinese outbound tourists. 15.Who are Chinese luxury
travellers? 16.Effects of COVID-19 knowledge on Chinese tourists'
intentions for medical purposes. 16.Chinese outbound tourism in the post-
SARS- CoV-2 era.