Zheng-Sheng Zhang

Chinese Signs

An Introduction to China's Linguistic Landscape

• Gebundenes Buch

Produktbeschreibung

"Highlighting stylistic and rhetorical characteristics, this book explores the written form of Mandarin Chinese in a range of everyday settings, fully illustrated with pictures of the signs throughout. Authentic and up-to-date, it is ideal for students learning Chinese, as well as researchers interested in the linguistic landscape of China"--

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 238
• Erscheinungstermin: 7. März 2024
• Englisch
• Abmessung: 244mm x 170mm x 14mm
• Gewicht: 581g
• ISBN-13: 9781108839068
• ISBN-10: 1108839061
• Artikelnr.: 69300408

Autorenporträt

Zheng-sheng Zhang is Professor at the Department of Linguistics and Asian/Middle Eastern Languages, San Diego State University. Recent publications include Dimensions of Variation in Written Chinese (2017) and Introduction to Chinese Natural Language Processing (co-authored, 2009).

Inhaltsangabe

Part I. General Characteristics: 1. Why signs?
2. Stylistic traits
3. Rhetorical devices
4. Non-uniform format
Part II. Essential Signs
5. Airport and arrival
6. Hotels
7. Basic services
8. Getting your bearings
9. Getting around
10. Eating
11. Shopping
12. Schools and offices
13. Culture and entertainment
14. Alerts
15. Health
Part IV. Other Signs
16. Advertising
17. Civic signs
18. Dialetical elements
19. The Chinese diaspora
20. Foreign infusion
21. Mistranslation.