Angela Lewis

Chinese Television and Soft Power in Africa

• Gebundenes Buch

Produktbeschreibung

This book examines the phenomenal growth over recent years of Star Times, a Chinese pay television company with around 30 million subscribers providing satellite television to twenty African countries.

Produktdetails

• Verlag: Jenny Stanford Publishing
• Seitenzahl: 134
• Erscheinungstermin: 18. August 2023
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 381g
• ISBN-13: 9781032328836
• ISBN-10: 1032328835
• Artikelnr.: 69949208

Autorenporträt

Angela Lewis completed her doctorate in the School of International Communications, Nottingham University, Ningbo, China

Inhaltsangabe

List of figures vi
List of tables vii
1 Introduction 1
2 Brand China in Africa: Image construction through development assistance
projects 12
3 The 10,000 Villages Project 38
4 Indigenous programming 76
5 The StarTimes PPP - Sport Sponsorship 101
6 Conclusion 119
Index 133