Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A chinface, sometimes referred to as a chinhead, chinman, or chinmonster is a performance, usually of a comical nature, involving someone's chin. By drawing or attaching eyes, it gives the impression of a distorted face when viewed upside down.n 1988, McEwans Lager launched a new TV ad campaign featuring 'The Chinheads', a fictional and quirky 'upside-down' rock/soul band. The award-winning TV advert was directed by Steve Barron (director of Michael Jackson's "Billie Jean", A-Ha's "Take on Me", and Teenage Mutant Ninja Turtles) and featured the track "Something So Real" by Scottish band, The Love Decree.