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Examines the historic 2020 presidential election to explore citizens' dynamic responses to different elements of the campaign. Develops the citizen-centered theory of campaigns, arguing people's psychological predispositions and political predilections affect assessments of campaign events and issues, ultimately altering citizens' voting decisions.

Produktbeschreibung
Examines the historic 2020 presidential election to explore citizens' dynamic responses to different elements of the campaign. Develops the citizen-centered theory of campaigns, arguing people's psychological predispositions and political predilections affect assessments of campaign events and issues, ultimately altering citizens' voting decisions.
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Autorenporträt
Kim L. Fridkin is a Foundation Professor of Political Science at Arizona State University. With Patrick J. Kenney, she is the author of Taking Aim at Attack Advertising (2019) and The Changing Face of Representation: The Gender of US Senators and Constituent Communications (2014).