Cigarettes - Parker-Pope, Tara
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Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business success story of the 20th century. Here, in one accessible book, is the seed-to-smoke story of this 48 billion dollar industry. Parker-Pope shoes how tobacco leaves are picked, processed and packaged; explains why tobacco is the Holy Grail of cash crops; examines Philip Morris, R.J. Reynolds, BAT and the other tobacco giants; reveals the vital roles that governments, the military and the entertainment industry have played in cigarettes' success; and puts the continuing arguments over public health in historic context.…mehr

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Produktbeschreibung
Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business success story of the 20th century. Here, in one accessible book, is the seed-to-smoke story of this 48 billion dollar industry. Parker-Pope shoes how tobacco leaves are picked, processed and packaged; explains why tobacco is the Holy Grail of cash crops; examines Philip Morris, R.J. Reynolds, BAT and the other tobacco giants; reveals the vital roles that governments, the military and the entertainment industry have played in cigarettes' success; and puts the continuing arguments over public health in historic context.
Autorenporträt
Tara Parker-Pope has been a reporter for the Wall Street Journal since 1993. Previously, she worked as a government reporter for the Houston Chronicle and as a local reporter for the Austin American-Statesman.