BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Chapter 1 The Importance of the Marketing Environment Chapter 2 The External Environment and Stakeholders Chapter 3 Analysis of the Competitive Environment Chapter 4 An Introduction to the Macro-Environment and Sources of Information Chapter 5 The Demographic, Social and Cultural Environment Chapter 6 The Economic and International Environment Chapter 7 The Political and Legislative Environment Chapter 8 The Technical/Information Environments Chapter 9 Coping with the Challenges of the Environment
Chapter 1 The Importance of the Marketing Environment Chapter 2 The External Environment and Stakeholders Chapter 3 Analysis of the Competitive Environment Chapter 4 An Introduction to the Macro-Environment and Sources of Information Chapter 5 The Demographic, Social and Cultural Environment Chapter 6 The Economic and International Environment Chapter 7 The Political and Legislative Environment Chapter 8 The Technical/Information Environments Chapter 9 Coping with the Challenges of the Environment
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