Diana Luck

CIM Coursebook Assessing the Marketing Environment

• Broschiertes Buch

Produktbeschreibung

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Produktdetails

• Verlag: Routledge
• 2nd edition
• Seitenzahl: 226
• Erscheinungstermin: 18. Juni 2010
• Englisch
• Abmessung: 248mm x 190mm x 19mm
• Gewicht: 457g
• ISBN-13: 9780080966229
• ISBN-10: 0080966225
• Artikelnr.: 30597677

Autorenporträt

Dr Diana Luck

Inhaltsangabe

Chapter 1 The Importance of the Marketing Environment
Chapter 2 The External Environment and Stakeholders
Chapter 3 Analysis of the Competitive Environment
Chapter 4 An Introduction to the Macro-Environment and Sources of Information
Chapter 5 The Demographic, Social and Cultural Environment
Chapter 6 The Economic and International Environment
Chapter 7 The Political and Legislative Environment
Chapter 8 The Technical/Information Environments
Chapter 9 Coping with the Challenges of the Environment