This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.
This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.
Haiyan Lu is an assistant professor in Harbin Institute of Technology (Shenzhen). Her research interests include regional development, carbon emission efficiency, low carbon city, city branding, infrastructure governance and individual green behaviour.
Inhaltsangabe
1. Introduction 2. Impact of ecological modernization based city branding theories 3. Impact of ecological modernization in government promotion and individual perceptions of city branding 4. Impact of ecological modernization in city branding evolution 5. City Branding by municipalities in multi-Level Governance 6. City branding reflected in smart eco city projects 7. Conclusion
1. Introduction 2. Impact of ecological modernization based city branding theories 3. Impact of ecological modernization in government promotion and individual perceptions of city branding 4. Impact of ecological modernization in city branding evolution 5. City Branding by municipalities in multi-Level Governance 6. City branding reflected in smart eco city projects 7. Conclusion
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