Caroline van Eck is Professor of the History and Theory of Architecture at Leiden University in The Netherlands. She has received fellowships from the Samuel H. Kress Foundation and the British Council, and in 2004 was the first art historian to be awarded a prestigious VICI grant from the Dutch Foundation of Scientific Research (NWO). She is the author of Dealing with the Visual: Aesthetics: Art History and Visual Culture and The Concept of Style in Philosophy and the Arts, among other books and articles.
Introduction: rhetoric and the visual; Part I. Theory: 1. Gesture,
representation and persuasion in Alberti's De Pictura; 2. Theoretical
foundations of persuasive architecture: Barbaro, Spini and Scamozzi; Part
II. Invention: 3. How to achieve persuasion in painting: the common ground;
4. Visual persuasion in British architecture of the seventeenth and
eighteenth centuries; Part III. Interpretation: 5. Rhetorical
interpretation of the visual arts; 6. Only the human can speak to man:
rhetorical interpretations of architecture.
