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This book discusses the cultural and linguistic gap between today's generation of teachers and their highly digital students who rely on (and trust) their social networks for answers to day-to-day questions. For teachers to succeed in their job they must cross that cultural divide; they must acquire the knowledge that drives today's world while, at the same time, sharpening their mastery of the unchanging, essential skills of teaching: communication, motivation and leadership. For schools, the book promotes the use of the marketing approach to school administration. The book discusses topics critical for schools to attract and keep students.…mehr

Produktbeschreibung
This book discusses the cultural and linguistic gap between today's generation of teachers and their highly digital students who rely on (and trust) their social networks for answers to day-to-day questions. For teachers to succeed in their job they must cross that cultural divide; they must acquire the knowledge that drives today's world while, at the same time, sharpening their mastery of the unchanging, essential skills of teaching: communication, motivation and leadership. For schools, the book promotes the use of the marketing approach to school administration. The book discusses topics critical for schools to attract and keep students.
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Autorenporträt
A large part of Jay R. Delfin's professional experience was in the airline business where he gained a 360-degree understanding of that industry especially from the perspective of its personnel who perform the industry's complex tasks under varying operating conditions and degrees of support. But it was his involvement in Performance Motivation Systems Asia, an incentive marketing and employee motivation group of companies, where he sharpened his focus on motivation as a powerful shaper of the human character and behavior. After a two-year assignment in The Philippines, Jay, launched the company in Indonesia, which he managed and grew for eight years. Later he became Group president. On retirement, Jay renewed his lifelong interest in education and he now offers a full line of education services under Touchpoint Education Development Services. Alongside his Education Development Service, Jay offers business advisory service in the area of Customer Experience Management (CXM) and Employee Engagement Management (ENM),.