(C)lean Messaging: A framework to help startup founders talk to humans - Brown, Scott
12,99 €
inkl. MwSt.

Versandfertig in über 4 Wochen
  • Broschiertes Buch

What if your startup messaging for customers & investors was as clean as your code? The Lean Startup movement revolutionized how we build a modern startup. And yet, startup founders continue to struggle with how to talk about their amazing idea in a way that will generate media coverage, sales and social buzz. The (C)lean Messaging framework helps startup founders perfect their sales, marketing & investment messaging to focus on the listener.As a founder, advisor and investor, I hear dozens of startup pitches every week. And to be honest, most of them suck.After years of coaching founders on…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
What if your startup messaging for customers & investors was as clean as your code? The Lean Startup movement revolutionized how we build a modern startup. And yet, startup founders continue to struggle with how to talk about their amazing idea in a way that will generate media coverage, sales and social buzz. The (C)lean Messaging framework helps startup founders perfect their sales, marketing & investment messaging to focus on the listener.As a founder, advisor and investor, I hear dozens of startup pitches every week. And to be honest, most of them suck.After years of coaching founders on how to talk about their amazing ideas, I created a framework that will allow founders to extend their Lean & Value Prop Canvases into a new messaging framework. (C)lean Messaging will give you the tools you need to talk about your startup in a way that generates media coverage, sales and buzz.WARNING: If you use this framework, it's possible to craft a message that will resonate with potential customers and investors quickly. While this is a goal for most of us, a person could use this framework when the core fundamentals of the business are flawed, and still achieve results. Do not lie. The Lean Startup movement has created an adverse effect; while founders get out of the office and listen to what customers want, the time they spend building, measuring and iterating is focused inward. This is productive in building a company, but neglects a founders need to actually talk about what they built. (C)lean Messaging is squarely aimed at solving the challenge you face in communicating your innovation in a way that focuses on the listener, not themselves.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.