Click, Share, Shop: Unraveling the Potential of Social Commerce - Ogunmola, Gabriel Ayodeji
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"Social Commerce: The Future of Online Shopping" is a comprehensive guide that explores the latest trends and developments in social commerce. The book is designed to provide insights and strategies for businesses that want to harness the power of social media to drive sales and engagement. The book starts by providing an overview of social commerce and its evolution, including the rise of social media platforms as a key driver of e-commerce growth. It then delves into the strategies and tactics that businesses can use to effectively leverage social media to reach and engage customers. This…mehr

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Produktbeschreibung
"Social Commerce: The Future of Online Shopping" is a comprehensive guide that explores the latest trends and developments in social commerce. The book is designed to provide insights and strategies for businesses that want to harness the power of social media to drive sales and engagement. The book starts by providing an overview of social commerce and its evolution, including the rise of social media platforms as a key driver of e-commerce growth. It then delves into the strategies and tactics that businesses can use to effectively leverage social media to reach and engage customers. This includes the use of social media advertising, influencer marketing, and other emerging social commerce trends. Throughout the book, readers will learn about best practices, case studies, and practical tips from industry experts on how to create effective social commerce strategies. The book also includes a detailed analysis of the most popular social media platforms, including Facebook, Instagram, TikTok, and Pinterest, and how they can be used for social commerce. In addition, the book discusses the importance of creating a seamless user experience, the role of customer reviews and ratings.
Autorenporträt
Dr. Gabriel A. Ogunmola, an Associate Professor at Sharda University Uzbekistan, brings over 8 years of academic expertise. Holding an MBA and a Ph.D. in General Management, he published in renowned journals indexed by SCI, SSCI and Scopus. He is a Visiting Professor at institutions in Uzbekistan and Poland. His interests span e-business.