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In a world where companies are rushing to add an "e-" to everything they do--e-commerce, e-tailing--the real key to success still lies off-line. In this fascinating, behind-the-scenes look at the electronic revolution, an inspirational leader and operator and a talented and thoughtful coach and consultant, both engaged in the meteoric rise of The Charles Schwab Corporation, articulate and demonstrate the elements of long-range success. Their take on culture, personal leadership and the transformation of business practices will help leaders, employees, investors, and customers all come out on…mehr

Produktbeschreibung
In a world where companies are rushing to add an "e-" to everything they do--e-commerce, e-tailing--the real key to success still lies off-line. In this fascinating, behind-the-scenes look at the electronic revolution, an inspirational leader and operator and a talented and thoughtful coach and consultant, both engaged in the meteoric rise of The Charles Schwab Corporation, articulate and demonstrate the elements of long-range success. Their take on culture, personal leadership and the transformation of business practices will help leaders, employees, investors, and customers all come out on top in this high-stakes, opportunity rich economy.For excerpts, endorsements, detailed author biographies, and more, visit the special Clicks and Mortar website.Stimmt es, daß das Internet in der Unternehmenswelt alles verändert hat? Nein, stimmt nicht! Trotz der phänomenalen Veränderungen, die uns das Internet beschert hat, bleibt eine Sache von überragender Bedeutung für Unternehmen, und sie ist wichtiger als je zuvor: leidenschaftliches Engagement.Dieses Buch bietet einen faszinierenden Blick hinter die Kulissen der E-Commerce Revolution. President und Co-CEO David Pottruck und Senior Vice President Terry Pearce erzählen die Geschichte des kometenhaften Aufstiegs von Schwab zu einem weltweit führenden Maklerunternehmen. Sie erläutern, daß Mitarbeiter mit leidenschaftlichem Engagement und Überzeugung nötig sind, um in der heutigen Geschäftswelt eine wachstumsstarke Organisation aufzubauen - ein guter Geschäftsplan allein ist zu wenig. Die Zukunft gehört den engagierten Unternehmen mit leidenschaftlichen Mitarbeitern - das Internet ist nur EIN Weg zum Ziel.
Rezensionen
Der Präsident des Finanzkonzerns Charles Schwab erklärt, wie das Internet den Geschäftsalltag verändert. Ein Muss für Manager. Financial Times Deutschland vom 17.01.2001
"The bible for future heroes of e-commerce. It's brilliant and down-to-earth; a fast read, yet deep. This book is the playbook for igniting the power of passion in your business, written by those who have done it." --Scott Cook, founder and executive committee chairman, Intuit, Inc.

"Pottruck and Pearce reveal the secrets to corporate vitality in an upside-down world." --Gary Hamel, chairman, STRATEGOS

"The new Internet economy means high-velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment . . . a major contribution." --Ann Winblad, co-founding partner, Hummer Winblad Venture Partners

"Gives current and potential business leaders an inspiring road map with which to navigate the inevitable journey into e-commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow's enterprise." --John Quelch, dean, London Business School

"Advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination." --Laura Tyson, dean, Haas School of Business, University of California, Berkeley

"An instant classic about hands-on leadership." --Management General

"...keeps the readers interest...a very good book, well written by two people who know what they are talking about..." (M2 Communications, 4 July 2001)

"...packed with examples...it is worth attention...some valuable insights..." (e. Business January 2002)
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