Clicks to Conversions: The Business Guide to Social Media Advertising - Choubey, Tuhina;Banik, Saranik
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Social media marketing offers significant cost savings and allows businesses to engage with specific target audiences effectively. However, it comes with challenges such as real-time consumer interaction, content creation, and data management. To succeed, companies must invest time and strategy into building genuine conversations and trust with their audience. Managing cyber threats, staying updated on platform algorithms, and adapting to trends are additional hurdles. Despite these challenges, social media marketing provides unprecedented opportunities for brand exposure and consumer…mehr

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Produktbeschreibung
Social media marketing offers significant cost savings and allows businesses to engage with specific target audiences effectively. However, it comes with challenges such as real-time consumer interaction, content creation, and data management. To succeed, companies must invest time and strategy into building genuine conversations and trust with their audience. Managing cyber threats, staying updated on platform algorithms, and adapting to trends are additional hurdles. Despite these challenges, social media marketing provides unprecedented opportunities for brand exposure and consumer interaction, requiring a comprehensive strategy for success and long-term growth in the digital era.
Autorenporträt
Ms. Tuhina Choubey, Holding positions as a research scholar and Assistant Professor at Kalinga University, her academic credentials, including an MBA in HRD and MJ in Electronic Media. With a remarkable publication record boasting three books, seven research papers, and three book chapters.