Clicksand: How Online Marketing Will Destroy Your Business (and the Unlikely Secret to Saving It) - Troy, Bill
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How online marketing is destroying millions of businesses and what to do if yours is one of them.

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Produktbeschreibung
How online marketing is destroying millions of businesses and what to do if yours is one of them.
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Autorenporträt
Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationshipsTM that drive business growth using today’s digital communication tools—without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen. Bill’s crusade these days is to rid the world of the garbage that floods all of our inboxes—garbage sent by businesses who have followed the advice of online marketing pitchmen—and help business owners avoid or escape the CLICKSAND trap before it’s too late.