Kim Krause Schwalm

Client Badassery Secrets

How Copywriters Can Earn MORE, Run a Thriving Freelance Business, and Cut Out the Client Bullsh*t

• Broschiertes Buch

Produktbeschreibung

Client Badassery Secrets is every freelance copywriter's MUST-HAVE book. It's packed with an incredible amount of valuable tactics and insider secrets to help copywriters negotiate higher fees, find good clients (and steer clear of bad ones), deal with difficult clients or issues when they arise, manage a thriving, bullsh*t-free freelance business, grow their careers and earnings, and much more. And it's coming from an experienced, A-List-level copywriter who's worked with some of the best clients, some of the worst clients, and everyone in-between... plus brings the client-side perspective, having worked at a top direct response company as a marketer who hired freelancers before going freelance herself. Kim tells it like it is and shares her hard-won secrets for launching, running, and growing your freelance copywriting business... avoiding headaches, hassles, and nightmare clients... and boosting your earnings while enjoying greater freedom and flexibility. Here's just a glimpse of what you'll discover...What to do if you're starting your freelance business from scratch. Two surefire yet often-overlooked tactics that can fill up your schedule and get cold, hard cash rolling in "tout suite". The one client "red flag" you must NEVER ignore. Use the screening technique to weed these potential nightmare clients out. The #1 secret to getting paid more. Do this one thing now and you'll instantly elevate yourself in the eyes of your prospective clients...along with your fees. What NEVER to budge on with a client. If they want you to hop on a kick-off call, start doing research, or otherwise engage with their project before they do THIS one crucial thing, stand your ground firmly. Otherwise you could lose potential income and precious time. Free rewrites? Guaranteed results? Are they crazy? Here's Kim's take on what's reasonable...what you should charge extra for...and what's beyond the pale when it comes to these types of client requests. How to know if you're charging too LITTLE...and fix it so you give yourself a fat raise. These 4 surefire signs can clue you in so you know what to do next! Never do THIS when talking to a prospective client the first time. Makes them run in the opposite direction or drops your negotiating power exponentially. When it makes sense to hire a lawyer to review a client's contract. Plus how to read through it and decide what to push back on (yes, they CAN be changed!) Beware of potential clients who try to dictate THIS to you. Here's how to get them to work with you, or decide if it's better to simply walk away. (There are plenty of "client fish" in the sea, so know when it's time to say "buh-bye!") The career-killing mistake to avoid if you take an in-house position. If your boss dangles this in front of you, just say "no". If you don't, you could be chained to your employer or destroy your earning potential for years! How to gain greater trust (and revenue) from clients. This simple yet highly effective approach lets you confidently close more deals much more profitably. When to move on from a client you hate working with-without burning bridges. Kim shares her own (often hilarious) client horror stories from early on and lessons learned the hard way! And much more! This instantly valuable book is packed with hard-won secrets you can use to grow your freelance copywriting business, increase your earnings, and avoid client hassles and headaches. It's a MUST-have guide for anyone who freelances or deals with clients!

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Produktdetails

• Verlag: Get Dangerously Good Publishing
• Seitenzahl: 194
• Erscheinungstermin: 31. August 2023
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 290g
• ISBN-13: 9798988959007
• Artikelnr.: 68872003

Autorenporträt

KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions-from Marketing Director to Brand Manager to Publisher. She also helped launch and run the Healthy Directions supplement business-and grow it to the equivalent of more than $40 million in sales in today's dollars within its first 3 years. Now more than two decades later, Kim's built a reputation as one of the top A-level direct response copywriters in the country. She's developed a proven track record of writing successful copy for a wide range of respected publishers, leading supplement companies, and New York Times best-selling authors. She is also the founder of the Get Dangerously Good copywriting training and mentorship hub. It's where she helps copywriters become dangerously good at their craft-and master the techniques, client management skills, and CEO mindset that will make them A-List exceptional in their industry. Kim is one of the few top-level copywriters who's still writing copy for select clients. Plus she's mentored dozens of copywriters, marketers, and business owners, including some of today's hottest rising superstars. Her book, Client Badassery Secrets, is designed to help copywriters build successful, satisfying, and hassle-free freelance businesses.