Amy V. Fetzer, Shari Aaron

Climb the Green Ladder

Make Your Company and Career More Sustainable

• Gebundenes Buch

Produktbeschreibung

Want to make your workplace more sustainable, get ahead in your career and improve your reputation?

Want to help your company or organisation save money, boost profits and improve its brand?

Whatever your level or industry, from sales and management to government and teaching, Climb The Green Ladder offers practical knowledge to help you make a difference. Whether you'd like to transform your entire company or just get your colleagues recycling, Climb The Green Ladder will provide you with the tools and motivation to move your company (and career) towards a more successful, more sustainable future.

The twin challenges of the economic meltdown and climate change means we must act quickly to evolve our businesses to weather the storm. You can ensure your company or organisation saves money, reduces environmental damage and improves its performance while you advance your personal reputation and further your career.

Step by step, Climb The Green Ladder identifies the key themes that underpin successful sustainability strategies, including real-life case studies from people who've done it, to create a comprehensive tool-kit for action.

Authors Amy Fetzer and Shari Aaron undertook extensive research to find out what works and what doesn't. They surveyed hundreds of employees and employers, and interviewed over 80 sustainability specialists who have successfully changed their workplaces from within to reveal the secrets of their success.

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Produktdetails

• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 14574801000
• 1. Auflage
• Seitenzahl: 288
• Erscheinungstermin: 19. Januar 2010
• Englisch
• Abmessung: 226mm x 146mm x 32mm
• Gewicht: 477g
• ISBN-13: 9780470748015
• ISBN-10: 047074801X
• Artikelnr.: 26858812

Autorenporträt

Amy V. Fetzer is a Journalist, author and consultant, specialising in sustainability. She is passionate about the planet and helping to solve its problems. She is thrilled to have written Climb the Green Ladder to help others who also want to make a difference. Her work focuses on creating engaging communications - from environmental white papers to magazine articles - that inform, entertain and inspire. Amy studied Sustainable Development at the University of Surrey for a Masters degree. Her clients range from the BBC, Green Futures. The Guardian, The Sunday Telegraph and My Weekly to Hewlett Packard and Sodexo. To find out more, please visit www.amyfetzer.com. Amy lives in London, England, with her husband Will. Shari Aaron is an innovative, strategic thinker and a thoughtful business leader in sustainability and market research. She excels at helping clients to uncover driving consumer forces, identify changing marketplace dynamics and translating sustainability into successful business decisions. Shari is passionate about fostering collaborative relationships between consumers, companies, non-profits and the media, to ensure all voices have a role in improving the impact of business on society and society on business. As a former partner at Yankelovich, supervisor of account planning at Ogilvy & Mather and founder of Fresh Marketing, Shari has worked with many clients including ClimateCounts, Coca-Cola, Hasbro, Kraft, Liz Claiborne, StartingBloc, P&G, The Princeton Review, Red Cross, Uncommon Schools, and UNICEF. Shari lives in Weston, Connecticut, with her husband Steve and her sons, Jake and Michael.

Inhaltsangabe

Preface.
Acknowledgements.
Chapter 1 Why we need that Green Ladder.
Chapter 2 Get the mindset.
Chapter 3 Make the business case.
Chapter 4 Get your colleagues on side.
Chapter 5 Have two-way conversations.
Chapter 6 Work together.
Chapter 7 Make it part of the culture.
Chapter 8 Conclusion: climb that ladder.
Appendix 1 Who can help.
Appendix 2 Climb the Green Ladder research.
Notes.
Index.

Rezensionen

'A refreshing step-by-step guide on how to make a difference to the company where you work.' (Ethical Corporation Magazine, 12/2009).

'...offers practical advice to anyone looking to take their first steps toward making their company or their career more sustainable.' (PeopleManagement.co.uk, March 2010)