Joe Weinman

Cloudonomics, + Website

The Business Value of Cloud Computing

• Gebundenes Buch

Produktbeschreibung

The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud

A new business model is sweeping the world--the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value--whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it--and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why.
Quantifies how customers, users, and cloud providers can collaborate to create win-wins
Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation
Explains the probable evolution of cloud businesses and ecosystems
Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance

Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry--not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.

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Produktdetails

• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 1W118229960
• 1. Auflage
• Seitenzahl: 416
• Erscheinungstermin: 4. September 2012
• Englisch
• Abmessung: 235mm x 157mm x 28mm
• Gewicht: 638g
• ISBN-13: 9781118229965
• ISBN-10: 1118229967
• Artikelnr.: 34965666

Autorenporträt

JOE WEINMAN is Senior Vice President, Cloud Services and Strategy, Telx, and a former executive at HP, AT&T, and Bell Labs. He is the founder of Cloudonomics and the Cloudonomics(R) blog. He is a frequent global keynote speaker, a prolific inventor awarded fifteen patents, and a guest contributor syndicated to a variety of print and online publications, such as Bloomberg Businessweek, Forbes, CNNMoney, InformationWeek, and GigaOm.com. He has been interviewed frequently in the press and on global broadcast television.

Inhaltsangabe

Preface xv Acknowledgments xxi CHAPTER 1 A Cloudy Forecast 1 Clouds
Everywhere 2 Cashing In on the Cloud 6 Beyond Business 8 Clarifying the
Cloud 11 Farther On 12 Summary 13 Notes 13 CHAPTER 2 Does the Cloud Matter?
17 Productivity Paradox 19 Competitiveness Confrontation 21 Summary 26
Notes 26 CHAPTER 3 Cloud Strategy 29 Insanity or Inevitability? 30
Democratization of IT 31 Industrialization of IT 32 Strategy 33 The Cloud:
More than IT 35 The Networked Organization 38 Form Follows Function, IT
Follows Form 41 Aligning Cloud with Strategy 42 Everyware, Anywhere 42
Summary 44 Notes 44 CHAPTER 4 Challenging Convention 49 What Is the Cloud?
50 Economies of Scale 50 Competitive Advantage and Customer Value 52 Cloud
Ecosystem Dynamics 55 IT Spend 58 Issues with the Cloud 59 Summary 61 Notes
61 CHAPTER 5 What Is a Cloud? 63 Defining the Cloud 64 On-Demand Resources
66 Utility Pricing 67 Common Infrastructure 68 Location Independence 69
Online Accessibility 70 Difference from Traditional Purchase and Ownership
70 Cloud Criteria and Implications 72 Is the Cloud New or a New Buzzword?
73 Summary 75 Notes 76 CHAPTER 6 Strategy and Value 77 Access to
Competencies 77 Availability 79 Capacity 79 Comparative Advantage and Core
versus Context 80 Unit Cost 80 Delivered Cost 80 Total Solution Cost 82
Opportunity Cost and Cost Avoidance 83 Agility 83 Time Compression 84
Margin Expansion 85 Customer and User Experience and Loyalty 86 Employee
Satisfaction 87 Revenue Growth 87 Community and Sustainability 87 Risk
Reduction 88 Competitive Vitality and Survival 88 Summary 89 Notes 89
CHAPTER 7 When--and When Not--to Use the Cloud 91 Use Cases for the Cloud
91 Inappropriate Cloud Use Cases 101 Summary 104 Notes 104 CHAPTER 8 Demand
Dilemma 107 A Diversity of Demands 108 Examples of Variability 109 Chase
Demand or Shape It? 120 Summary 121 Notes 122 CHAPTER 9 Capacity Conundrum
125 Service Quality Impacts 126 Fixed Capacity versus Variable Demand 127
Splitting the Difference 129 Better Safe than Sorry 131 Capacity Inertia
134 Summary 135 Notes 135 CHAPTER 10 Significance of Scale 137 Is the Cloud
Like Electricity? 139 Distributed Power Generation 140 Is the Cloud Like
Rental Cars? 141 Capital Expenditures versus Operating Expenses 143
Benchmark Data 145 Cost Factors 147 Benchmarking the Leaders 150 Size
Matters 151 Summary 155 Notes 155 CHAPTER 11 More Is Less 159 Is the Cloud
Less Expensive? 159 Characterizing Relative Costs and Workload Variability
161 When Clouds Cost Less or the Same 163 If Clouds Are More Expensive 164
Beauty of Hybrids 164 Cost of the Network 167 Summary 169 Notes 170 CHAPTER
12 Hybrids 171 Users, Enterprise, and Cloud 172 Hybrid Architecture
Implementations 174 Summary 180 Notes 180 CHAPTER 13 Fallibility of
Forecasting 181 Even Stranger than Strange 182 Demand for Products and
Services 183 System Dynamics 185 Whips and Chains 186 Exogenous Uncertainty
186 Behavioral Cloudonomics of Forecasting 187 Summary 190 Notes 191
CHAPTER 14 Money Value of Time 193 Demand and Resource Functions 193 Cost
of Excess Capacity 195 Cost of Insufficient Capacity 196 Asymmetric Penalty
Functions, Perfect Capacity, and On Demand 197 Flat Demand 197 Uniformly
Distributed Demand 197 Better Never than Late 199 MAD about Being Normal
200 Triangular Distributions 201 Linear Growth 201 Exponential Growth 202
Random Walks 204 Variable Penalty Functions 206 Summary 207 Notes 208
CHAPTER 15 Peak Performance 209 Relationships between Demands 210 Lessons
from Rolling Dice 212 Coefficient of Variation and Other Statistics 215
Statistical Effects in Independent Demand Aggregation 216 Significance of
1/ ffiffiffiffi mp 218 Issues with Perfectly Correlated Demand 220
Community Clouds 220 Simultaneous Peaks 221 Peak of the Sum Is Never
Greater than the Sum of the Peaks 222 Utilization Improvements 224 Summary
225 Notes 226 CHAPTER 16 Million-Dollar Microsecond 227 On Time 228
Rapidity Drives Revenue 230 Built for Speed 232 Summary 233 Notes 233
CHAPTER 17 Parallel Universe 235 Limits to Speedup 236 Amdahl versus Google
237 Free Time 240 Summary 243 Notes 243 CHAPTER 18 Shortcuts to Success 245
Rapid Transit 246 Sending Letters 247 Short on Time 249 Bandwidth Isn't
Enough 252 Summary 253 Notes 253 CHAPTER 19 Location, Location, Location
255 Latency and Distance 255 Circle Covering and Circle Packing 257 Inverse
Square Root Law 258 Spherical Caps and the Tammes Problem 260 Summary 263
Notes 263 CHAPTER 20 Dispersion Dilemma 265 Strategies for Response Time
Reduction 266 Consolidation versus Dispersion 268 Trade-offs between
Consolidation and Dispersion 269 Benefits of Consolidation 270 Benefits of
Dispersion 271 The Network Is the Computer 272 Summary 274 Notes 274
CHAPTER 21 Platform and Software Services 277 Infrastructure as a Service
Benefit 279 Paying on Actuals versus Forecasts 280 Installation 280
Investment 281 Updates 281 Service-Level Agreements 281 Continuously Earned
Trust 282 Visibility and Transparency 282 Big Data and Computing Power 283
Ubiquitous Access 283 Response Time and Availability 284 Multitenancy,
Shared Data 284 Cloud-Centric Applications 284 Scalability 285 Communities
and Markets 285 Lock-in 285 Security and Compliance 286 PaaS: Assembly
versus Fabrication 287 Innovation and Democratization 287 Deconstructing
the Pure SaaS Model 288 Summary 290 Notes 291 CHAPTER 22 Availability 293
Uptime versus Downtime 295 Availability and Probability 296 Availability of
Networked Resources 296 Availability via Redundancy and Diversity 297
On-Demand, Pay-per-Use Redundancy 300 Summary 301 Notes 301 CHAPTER 23
Lazy, Hazy, Crazy 303 Behavioral Economics 303 Loss and Risk Aversion 304
Flat-Rate Bias 305 Framing and Context 307 Need for Control and Autonomy
307 Fear of Change 308 Herding and Conformity 309 Endowment Effect 310 Need
for Status 311 Paralysis by Analysis of Choice 311 Hyperbolic Discounts and
Instant Gratification 312 Zero-Price Effect 313 Summary 313 Notes 314
CHAPTER 24 Cloud Patterns 317 Communications Patterns 317 Hierarchies 321
Markets 323 Repository 326 Perimeters and Checkpoints 326 Summary 327 Notes
328 CHAPTER 25 What's Next for Cloud? 329 Pricing 329 Ecosystems,
Intermediaries, and the Intercloud 332 Products versus Services 336
Consolidation and Concentration 336 City in the Clouds 338 Spending More
while Paying Less 339 Enabling Vendor Strategies 340 Standards, APIs,
Certification, and Rating Agencies 344 Commoditization or Innovation? 345
Notes 349 About the Author 353 About the Web Site 355 Index 357

Rezensionen

"In his new book, Joe Weinman explores many of the areas being impacted by the cloud computing phenomenon, offering compelling value propositions. He spells out, extremely thoroughly, the business cases and cost justifications that go behind cloud computing efforts. He also provides 28 business areas where cloud does and doesn't make business and financial sense." (Forbes.com, September 2012)