Cognitive Interviewing
Gordon B. Willis
Gebundenes Buch

Cognitive Interviewing

A Tool for Improving Questionnaire Design

Herausgeber: Willis, Gordon B.
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`As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate' - Terry Richardson, General Accounting Office `The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process' - Rachel Caspar, RTI International The design and evaluat...