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"Cognizant Consumerism",the present piece of publication is in the area of marketing & management covering subjects i.e Management,Education & Law. It is considered prima facie in the domain of management with an appropriate research study and comparison amongst illiterate,literate and educated people both from rural and urban areas in the light of their level of education and social setting. In fact its a 2x3 factorial design to get the findings as to the variations thereto. Combined with consumer education and Consumer law ,management has a greater exposure in throwing light in the area of marketing & management. The book pertains to consumer consciousness and consumerism by using a 2x3 factorial design keeping the consumer's level of education i.e illiterate,literate & educated and social setting i.e Urban & Rural consumers in view. The book may be helpful to Academicians ,students & readers tremendously as it is multidisciplinary in nature with a compact research and study. Iam really thankful the my esteemed publisher & Editor to bring it to their able consideration for publication and hence hopeful in being beneficial to my readers in course of time.