Jyotsna Kapur

Coining for Capital

Movies, Marketing, and the Transformation of Childhood

• Broschiertes Buch

Produktbeschreibung

In Coining for Capital, Jyostna Kapur explores the evolution of the concept of childhood from its portrayal in the eighteenth century as a pure, innocent, and idyllic state - the opposite of adulthood - to its expression today as a mere variation of adulthood, complete with characteristics of sophistication, temptation, and corruption.

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Produktdetails

• Verlag: Rutgers University Press
• Seitenzahl: 212
• Erscheinungstermin: 11. Juli 2005
• Englisch
• Abmessung: 236mm x 163mm x 19mm
• Gewicht: 472g
• ISBN-13: 9780813535937
• ISBN-10: 081353593X
• Artikelnr.: 22191407

Autorenporträt

Kapur, Jyotsna

Inhaltsangabe

Acknowledgements
Introduction: Without Training Wheels: The Ride into Another Century of
Capital
1 From the Cradle to the Grave: Children's Marketing and the Deconstruction
of Childhood
2 Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia
3 Of Cowboys and Indians: Hollywood's Games with History and Childhood
4 Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of
Capital
5 The Children Who Need No Parents
6 The Burdens of Time in the Bourgeois Playroom
7 Free Market, Branded Imagination: Harry Potter and the Commercialization
of Children's Culture
Conclusion: All That is Solid Melts into the Air
Filmography
Notes
Bibliography
Index