Collaborative Advantage - Skinner, Paul
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The history of business strategy has been built on the idea that businesses must compete to win. But what if the competitive model of business is now broken? In today's interconnected world, could strategies to create competitive advantage actually be holding your business back? Strategic consultant and social entrepreneur Paul Skinner presents the alternative model of Collaborative Advantage that you can use to drive a greater level of success that is better for you, better for your customers, and better for society. Create Collaborative Advantage to: · Achieve greater results with fewer…mehr

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Produktbeschreibung
The history of business strategy has been built on the idea that businesses must compete to win. But what if the competitive model of business is now broken? In today's interconnected world, could strategies to create competitive advantage actually be holding your business back? Strategic consultant and social entrepreneur Paul Skinner presents the alternative model of Collaborative Advantage that you can use to drive a greater level of success that is better for you, better for your customers, and better for society. Create Collaborative Advantage to: · Achieve greater results with fewer resources. · Mobilise staff, customers, partners and stakeholders around a common purpose that engages the support of everyone you need. · Nurture innovation; reach more customers or beneficiaries; build greater loyalty; generate higher income; and forge more ambitious partnerships. This is an indispensible guide that will help you to rapidly accelerate the growth of your business or the impact of your non-profit organisation by bringing the fuller, value-creating potential of the outside world inside your organisation. 'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem rather than as a sharp-elbowed race to the bottom.' Rory Sutherland Vice-Chairman of Ogilvy Group UK and The Spectator's Wiki Man 'A refreshing and optimistic take on the opportunities Collaborative Advantage can open up for business. Paul Skinner speaks from experience .... and it shows.' Paul George Senior Partner and Head of International Development, PwC 'This is a profound provocation as to the imperative of a collaborative mindset in an ever more volatile world. Paul has defined a model, and brought it to life with a wide variety of helpful examples, making it applicable to almost any challenge a business or brand might face.' Mark Evans Chief Marketing Officer, Direct Line Group
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Autorenporträt
Paul Skinner is the founder of the Agency of the Future, a collaborative consultancy that helps clients and partners create Collaborative Advantage to drive organizational success, create economic value and improve peoples' lives. He is also the founder of Pimp My Cause, which uses cause-related challenges to enhance the capabilities of individual marketers and marketing teams and supports over 2,000 charities and social enterprises with access to pro bono marketing in the process. Paul has advised clients as diverse as PwC and the United Nations, Sony and Save the Children. In 2014 he was awarded an honorary visiting fellowship at Edge Hill University business school, has twice won Consultant of the Year awards from the Chartered Institute of Marketing and is an advisory board member at London's Museum of Brands, Packaging and Advertising.