Alain Chong

Collaborative Commerce in Malaysia''s Supply Chain Management

An Empirical Analysis on Malaysian Electrical and Electronics Organizations

• Broschiertes Buch

Produktbeschreibung

This book provides an overview of collaborative commerce and its application to the management of supply chain. The Malaysian electrical and electronics industry is chosen as case study for this book. A research model for the adoption of collaborative commerce in the Malaysian electrical and electronics industry is provided. A step by step approach of how the research was conducted and a detailed explanation of statistical analysis are demonstrated in this book. This book is useful for practitioners who want to understand how recent e-business technology can be implemented in the management of supply chain. For research students, the book will be useful as a guide and an example of how empirical research can be conducted. Research students will have a better understanding of how to formulate research problems, develop research questions, conduct literature review, and apply statistical analysis based on the case study in this book

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 204
• Erscheinungstermin: 5. Oktober 2009
• Englisch
• Abmessung: 220mm x 150mm x 13mm
• Gewicht: 322g
• ISBN-13: 9783838318639
• ISBN-10: 3838318633
• Artikelnr.: 27931491

Autorenporträt

Dr. Alain Chong was born in London, U.K. He received his Ph.D. from Multimedia University, Malaysia. Dr. Alain Chong is currently an associate professor at INTI University College and has published in more than 30 journals and proceedings. Dr. Alain Chong was chosen as a biographee in the 27th Edition of Marquis Who''s Who in the World.